About

My journey began in the trenches as a Business Central consultant, helping clients get systems live and working on ad-hoc reporting projects. Slowly I began to shift my workload to the reporting side, where Power BI opened up a whole new path for my career.

What began as ad-hoc reporting projects turned into product development, then into something bigger. Over time, I stepped into the role of Power BI Product Manager, and more recently, I’ve become a subject matter expert in Power BI analytics for Business Central. Along the way, I helped develop a reporting solution that was acquired by Microsoft — now used by partners worldwide to deliver analytics at scale.

This site is where I share what I’ve learned on that journey. It’s part reflection, part reference — a place to explore the thinking behind good reporting and the tools that make it work.

What You’ll Find Here

This site is a home for ideas, best practices, and learnings from the field. I write about:

• Power BI strategies and techniques
• Power BI Reporting architectures for Business Central
• Data modelling and DAX
• Design principles for dashboard clarity and usability
• Lessons from building scalable analytics systems for Microsoft

Whether you’re a consultant, developer, or business leader, I hope this content helps you get more out of your data stack.